Committed towards meaningful cinema, Jitendra Mishra has already been associated with the production, distribution and promotion of more than 110 films in different categories and various capacities all together will soon touch UK shores, reports Rahul Laud
Internationally Acclaimed Filmmaker, Producer and Promoter, current President of CIFEJ (Int’l centre of films for children & young people, formed under the auspices of UNESCO in 1955) , Mishra will carry his baton of Odisha cinema to the UK and participate at the 43 Annual convention of the Odiya community to be held in Manchester between 27-28 August, 2022. Odisha Society of United Kingdom (OSUK) – one of the biggest and oldest socio-cultural organizations of NROs has Mishra and his organization Cinema4good Pvt Ltd. to host the UK chapter of the one-of-a-kind film carnival CINEODISHA – Timeless cinema of Odisha during the annual convention this year.
CINEODISHA is designed and curated by Jitendra Mishra who is Founder, Director of leading production house Cinema4Good Pvt. Ltd. Mishra shared with Asian Lite International media that CINEODISHA is a specially designed film platform dedicated to timeless cinema from Odisha. The platform intends to promote Odisha’s rich art, culture, language and heritage values through handpicked films from the state at international level, added Mishra. It celebrates the incredible journey of over eight decades of Odiya cinema through multiple film shows including feature films, short films and documentaries, discussion forums, interactive sessions, workshops, award ceremonies and much more, Mishra informed. Mishra further elaborated that CINEODISHA also pays tribute to the legends from Odiya film Industry, at the same time explores global opportunities for aspiring filmmakers and stories from Odisha.
Lead Organiser of 43 OSUK , Siba Biswal pointed out that “this collaboration and presence of Jitendra Mishra at the convention has added immense value to the event and it will showcase through cinema the cultural strength of Orissa,” He informed , “The screening program of CINEODISHA OSUK includes National award winning films ‘The Lord of the Universe’ directed and produced by Shibu Prusty, ‘Shrikshetra Ru Sahijata’ directed by Ashutosh Pattnaik and produced by Pattnaik Bros, films ‘Backstage’ directed by Lipika Singh Darai and produced by Film Division of India, ‘Rasagola’ directed and produced by Swaraj Mishra, ‘Baji – The Immortal Boat Boy’ directed by Chinmoy Das and produced by Satyabrata Sanu Ratho, ‘Torch’ directed by Pranab Aich and produced by Santanu Mishra, ‘The healing touch’ directed by Dr. Sweta Kumar Dash and produced by Smt Neela Mohapatra , ‘Mountain Hockey’ directed by Debasish Mohapatra, Avinash Pradhan and produced by Raj Kishor Hota, Subrajit Pradhan, ‘Kotpad Weaving’ directed by Biswanath Rath and produced by Public Service Broadcasting Trust and ‘Pratha’ directed by Anisha Kar along with a few other films.”
Mishra is one of the few Indian film producers and promoters who have been able to create a benchmark in ‘Alternative methods of Film Production, Distribution and Promotion’ at international level.
Awarded with multiple national and international accolades, currently Mishra is the elected president of one of world’s largest and oldest global network of media professionals CIFEJ that was formed under the auspices of UNESCO in 1955. Jitendra has also been a member of Cannes producers network and already been invited as Jury to more than 40 different international film festivals and forums.
His recent Hindi feature film ‘The Last Color’ directed by Michelin Starred Chef Vikas Khanna, starring Neena Gupta has already been selected in more than 50 international film festivals and received more than 15 different awards so far. The film was qualified for the 92nd Academy Awards – Oscar 2019 best picture contention list and had a special screening at UN headquarters recently. After a successful worldwide theatrical release, the film is now streaming on Amazon Prime Video.
With an objective to spread positivity around the world during the dreadful time of Covid-19 pandemic, Mishra has been working on various innovative ideas to promote timeless cinema from India, particularly from Odisha at international platforms and supported many film projects from India to reach a wider global audience. Recently he had presented 15 different National award-winning films from India at the prestigious Marche Du Films during Cannes Film
His social initiative “Saudamini Cares” has been active in the western Odisha region giving education, nutrition, healthcare and livelihood support to thousands of people from the less privileged communities in the region. As part of his initiative to promote the rich art, culture, tradition and create awareness about the unique handicrafts and handloom from India globally, Mishra has started a campaign to distribute Sambalpuri Masks from Odisha, India among the global film, media and entertainment industry professionals. He distributed more that 500 Sambalpuri masks during the recent Cannes Film Festival that has become the talk of the town now.