April 20, 2022
2 mins read

Amazon working on new ‘to world’ AR

It also suggests that applicants should have the ability to “think spatially, with 3D design experience in motion design, animation (and) AR/VR, games,” among other things…reports Asian Lite News

Tech giant Amazon is reportedly working on a ‘new-to-world’ augmented reality (AR) product as the company is hiring for a “new-to-world smart-home product”.

Among the roles, Amazon is looking to fill are a wide variety of senior positions for computer vision scientists, designers, programme managers, product managers, researchers and technologists, suggesting that the company is looking to build out a substantive team, reports Protocol.

“You will develop an advanced XR research concept into a magical and useful new-to-world consumer product,” one of the job listings reads, using the industry shorthand for extended reality, which can encompass both AR and VR.

Another job listing described the initiative related to “XR/AR devices,” and states that eventual hires will be part of “a greenfield development effort” that will include “developing code for early prototypes through mass production”.

Amazon did not immediately respond to a request for comment.

The tech giant is looking to hire a UX designer to work on “the core system interface along with end-user applications spanning from multi-modal interfaces to 3D AR entertainment experiences”.

It also suggests that applicants should have the ability to “think spatially, with 3D design experience in motion design, animation (and) AR/VR, games,” among other things.

Applicants for a senior product manager position are told they should have “experience building deeply technical products, e.g., AI/ML, robotics, games”.

Unlike many of its industry compatriots, Amazon has been largely on the sidelines when it comes to AR and VR hardware, the report said.

Google, Meta, Microsoft and Snap all have had a variety of devices in the market at one time or another, and Apple’s plans to develop its own AR glasses have been an open secret for some time.

Amazon does have its own smart glasses, dubbed Echo Frames, but that product does not currently have a visual component.

The company did file for some patents for entertainment-focused video glasses almost a decade ago, but there’s no indication these efforts were pursued much further.

Interestingly, a number of the job listings describe the project as related to a “magical and useful, new-to-world XR consumer product,” suggesting it may be looking to establish a new product category. Others even describe it as “a new-to-world smart-home product”.

ALSO READ-Amazon. ae announces collaboration with young local Emirati artist

Previous Story

Brinda blocks bulldozer, says it “bulldozing the constitution”

Next Story

Reviving traditional fervour and enthusiasm

Previous Story

Brinda blocks bulldozer, says it “bulldozing the constitution”

Next Story

Reviving traditional fervour and enthusiasm

Latest from Business

Airbus delivers first jet from new China line

Airbus has delivered the first A320neo from its second Tianjin assembly line, expanding production capacity as China’s aviation market continues to grow, reports Asian Lite News Desk Airbus has delivered the first

Hong Kong retains global finance crown in Asia

Hong Kong retains third place in the latest global financial centres index, leading Asia-Pacific while ranking first worldwide in fintech and financial sector development, reports Asian Lite News Desk Hong Kong has

Oracle cuts jobs as AI spending surges

The move follows a substantial reduction in Oracle’s workforce during the company’s latest financial year. Company filings show that its employee count fell by around 21,000, or 13 per cent, during the

India Remittances Surge Over Decade

Digital connectivity has strengthened these links by allowing migrants to share knowledge and expertise remotely while continuing to work and remain economically active overseas…reports Asian Lite News Desk India’s remittance economy has

Apple Bundles TV, Arcade With iCloud+

Apple said the expanded iCloud+ package will roll out in more than 100 countries and regions through the end of September Apple has expanded its technology and subscription ecosystem in India with
Go toTop