Dubai named top destination for int’l meetings

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Dubai has been named the number one destination globally for association meetings in 2021 by a report of the International Congress and Convention Association (ICCA)…reports Asian Lite News

Dubai has been named the number one destination globally for association meetings in 2021 by a report of the International Congress and Convention Association (ICCA). The newly-published ICCA Statistics Report ranked Dubai the top city in 2021 both for the number of meetings organised by international associations and estimated participants at these events.

Dubai is showcasing its excellence in hosting business events at the 2022 edition of IMEX Frankfurt, the world’s leading meetings industry exhibition, with its largest ever delegation at the trade show. The record participation underlines Dubai’s position at the forefront of the global business event sector’s recovery and the strong interest from meeting planners across the world to explore the city’s offerings and capabilities.

Dubai was among the first destinations to resume in-person business events after the COVID-19 pandemic, opening itself to hosting international meetings and attendees as early as October 2020.

Helal Saeed Almarri, Director-General of Dubai’s Department of Economy and Tourism, said, “Driven by the visionary leadership and guidance of Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, the city has rapidly emerged in the post-pandemic period as a host destination of choice for international associations and their major meetings, as well as the wider business events ecosystem. Dubai’s number one ranking in the ICCA Statistics Report reflects the priority placed on restarting business events in Dubai and engaging with the association community to highlight the city’s readiness and safety measures.

“The ability of international associations to meet in person safely is critical, giving them and their respective memberships vital opportunities for knowledge sharing, professional development and networking. We continue to work closely with international associations to ensure that Dubai can provide a platform for their business events and add momentum to the recoveries of the respective professions and industries they serve.”

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A total of 32 co-exhibitors have joined Dubai Business Events (DBE), the city’s official convention bureau, at IMEX Frankfurt 2022, which runs from 31st May to 2nd June. Partners joining DBE at the event include Emirates, Jumeirah Group, Dubai World Trade Centre and Emaar Hospitality, as well as a wide range of other hotels, attractions and destination management companies (DMCs). The combined teams from DBE and the co-exhibitors are expected to have over 500 client meetings at the newly-designed Dubai stand during the three-day show.

The global marketplace for the business events community, IMEX Frankfurt is taking place in person after a two-year hiatus amid the global pandemic, and is welcoming over 2,800 buyers from around the world – spanning agencies, corporates, independents and associations.

Beyond the meetings at the Dubai stand, DBE is also leading a number of events and activations that will facilitate engagements with key decision makers, including an evening reception for event planners; a dinner for members of IAPCO (professional conference organisers) in collaboration with Melbourne Convention Bureau; and a breakfast with association executives hosted in collaboration with International Congress and Convention Association (ICCA). Furthermore, DBE will participate in several knowledge exchange and business development events taking place on the sidelines of the show.

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