August 11, 2022
1 min read

Nike to empower women during phases of pregnancy and beyond

Motherhood’s chronology frequently continues past nine months. In reality, managing motherhood from before conception through pregnancy and postpartum can take up to 10 years for many women who have more than one kid…reports Asian Lite News

Mothers are the best endurance athletes, among many other things. Nike (M), which was first introduced in 2020, has now been expanded to empower women worldwide throughout all phases of pregnancy and beyond.

Nike (M), exemplifies the brand’s inclusive design ethos, was developed by analysing data from more than 150,000 comparative scans of pregnant and non-pregnant women. Nearly 30 female athletes who were pregnant or postpartum provided extensive feedback on fit, feel, and functionality to designers throughout the design process.

Nike Dri-FIT (M) Tank Nike Dri-FIT (M) Pullover

“Being a mother isn’t a one size fits all role, and we applied that mindset with our inclusive design approach while creating the Nike (M) collection,” says Carmen Zolman, Nike VP of Innovation Apparel Design. “The more we listened to expecting mothers and postpartum mothers, the more we learned and reworked the capsule to fully support her relationship with sport and movement during such a transformative time in her life.”

Undoubtedly, one of the most significant life-altering bodily experiences is giving birth. Every mom’s journey and recovery is unique, whether she is a biological mom, surrogate mom, adoptive mom, adoptive stepmom, or another type of mom. Motherhood’s chronology frequently continues past nine months. In reality, managing motherhood from before conception through pregnancy and postpartum can take up to 10 years for many women who have more than one kid.

Nike Dri-FIT Swoosh (M) Bra

It can be challenging for expectant and new mothers to find the support they require to find sport and continue to move around after giving birth, as motherhood also marks a new chapter in a woman’s relationship with her body and with sport. The brand was created and tested for moms, by mothers, so that she may move anyway she pleased during the duration of her pregnancy.

ALSO READ-Nike New Advert Fuels Hope

Previous Story

Biden asks Syria to help bring detained US reporter home

Next Story

Qatar WC to start a day earlier

Latest from LITE BLOGS

COPD: Why Lifestyle Changes Matter More Than Ever

While medical advancements have introduced better pharmaceutical treatments that help control symptoms and improve quality of life, they unfortunately cannot completely reverse the damage caused by COPD Chronic Obstructive Pulmonary Disease (COPD)

Ways to Boost Your Child’s Vocabulary

Equally important is engaging in meaningful everyday conversations. By discussing your thoughts clearly and introducing new vocabulary naturally during these exchanges, you provide a model for effective communication Nurturing a child’s vocabulary
Go toTop

Don't Miss

BMC-hospital is Covid-hit moms’ cradle for safe delivery

The first such delivery of an infant by a Covid-19

Kareena urges people to not make a taboo of late pregnancy

Kareena was 36 when she welcomed her first child Taimur with Saif