Hyphen by Kriti Sanon: Redefining skincare with simplicity and Science


The PETA-certified, and cruelty-free brand has launched three essential daily products at an affordable range that simplify the skincare journey for beautiful, healthy skin…reports Asian Lite News

PEP Technologies, the parent company of mCaffeine and celebrity entrepreneur Kriti Sanon unveils Hyphen, a premium skincare brand that transcends the ordinary and redefines the very essence of skincare.

Recognizing the need for an uncomplicated skincare regime, Hyphen was born with the core purpose of providing simplified and realistic skincare solutions.

It aims to make skincare journeys effortless, achievable, and affordable for everyone. By combining multiple benefits in a single multi-purpose product, this innovative Indian skincare brand seamlessly merges the power of nature with the potency of science. It is dedicated to shattering the complexities and challenges that surround daily skincare rituals.

Kriti Sanon, Co-founder, and Chief Customer Officer, Hyphen expresses, “We are very excited to unveil our extraordinary brand, Hyphen, to the world. Teaming up with my partners and co-founders Tarun, Vaishali, Vikas, Saurabh and Mohit fills me with excitement as we prepare to introduce a range of revolutionary products capable of addressing numerous skin concerns. Our journey starts with rigorous research and comprehensive market studies, and the experience that the PEP Technologies team has, enabled us to truly understand the industry and pave the way for Hyphen’s creation. From a young age, I’ve been passionate about skincare, and as I’ve grown older it has only intensified. Hyphen serves as the perfect amalgamation of these two aspects. In my role as the Co-Founder and Chief Customer Officer, I have tried and tested all three products from the brand, and I have been applying them for the past four months, and believe me, it really made a difference in my skincare regime. My utmost desire is for our valued customers to experience the same sense of satisfaction after using our products. With the power of nature and the potency of science, I can proudly say that we have created a powerful yet balanced and rightly priced solution for skin concerns. With PEP technologies firmly established in the industry, their profound knowledge and extensive experience position them as one of the industry’s pioneers. Their proven track record and expertise make them an ideal partner for us as we launch Hyphen and venture into the skincare market. As we embark on this exciting journey, we eagerly anticipate receiving feedback from our cherished customers. We are “the more” you deserve.”

Vaishali Gupta, Co-founder, and Chief Growth Officer of Hyphen, says, “The excitement of partnering with Kriti Sanon to launch Hyphen knows no bounds. Her meticulous attention to detail and genuine curiosity about ingredients captivated us from the start. At PEP Technologies, as we gear up to launch a new brand, Kriti’s idea seamlessly merges with our concept, creating the perfect synergy. This collaboration opens up boundless possibilities, allowing us to cater to a diverse audience and tackle numerous skin challenges head-on. Our vision for Hyphen is ambitious yet promising; we are striving to make Hyphen the fastest-growing 100 Cr D2C skincare brand in India. With unwavering determination and an exceptional team, we are set to redefine the skin care industry, leaving an indelible mark on the hearts of our valued customers.”

The PETA-certified, and cruelty-free brand has launched three essential daily products at an affordable range that simplify the skincare journey for beautiful, healthy skin: Barrier Care Cream (available in two variants for oily skin and normal to dry skin types priced at Rs. 449/-), the Golden Hour Glow Serum (For Rs. 649/-), and the All I Need Sunscreen SPF 50 PA++++ (For Rs. 449/-). Take the scale advantage of the operating company, the brand is available in 18000 pin codes.

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