Punjab steps up efforts to woo tourists

Among the lineup of festivals, the Inqlab Festival in Khatkar Kalan will take place in September, showcasing the rich culture and cuisine of the Malwa region…reports Manjari Singh-Khalsavox

In an exciting development for tourism enthusiasts, the Punjab government has announced plans to organize a series of heritage fairs and festivals throughout the year across various regions of the state. The objective behind this initiative is to showcase Punjab’s rich heritage and culture to a wider audience. The announcement was made by the Minister of Tourism and Cultural Affairs, Anmol Gagan Mann, during a press conference held earlier today.

The initiative, titled “Rangla Punjab,” is expected to invigorate the tourism sector and attract a larger number of visitors to the state. A total of 22 fairs will be organized throughout the year, commencing with the Dhiyan Festival in Sangrur from August 18 to 20. Mann further disclosed that several prominent festivals, including the Maghi Festival in Muktsar, Basant Festival in Ferozepur, Kapurthala Heritage Festival, Kila Raipur Rural Olympics, Baisakhi fair in Bathinda, Patiala Heritage Festival, and Hola Mohalla at Anandpur Sahib, will be part of the extravaganza.

Among the lineup of festivals, the Inqlab Festival in Khatkar Kalan will take place in September, showcasing the rich culture and cuisine of the Malwa region. Additionally, the Punjab Handicraft Festival in Fazilka, the Equestrian Fair in Jalandhar in November, the Military Literature event in Chandigarh, the Rivers Fair in Pathankot, and the Sufi Festival in Malerkotla are set to enthrall visitors. The government has allocated a budget of Rs 65 crore for organizing these festivals, demonstrating its commitment to promoting Punjab’s vibrant cultural heritage.

To kick-start the year with grandeur, the Rangla Punjab festival will take place in January, centered in the holy city of Amritsar. This festival promises to showcase every facet of Punjabi culture, featuring participation from esteemed novelists and poets. Given that Amritsar attracts the highest number of foreign tourists, this event will undoubtedly captivate visitors and leave a lasting impression.

With the government’s proactive approach and the introduction of the “Rangla Punjab” initiative, Punjab is all set to become a premier destination for cultural enthusiasts and tourists seeking an immersive experience. By celebrating its diverse heritage through these fairs and festivals, Punjab aims to highlight the essence of its glorious past and create unforgettable memories for all those who choose to explore its vibrant tapestry of culture and traditions.

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