October 2, 2023
2 mins read

Gender bias seen in AI-generated content on leadership

Generative AI learns the patterns in input data, using which the AI is trained, and then creates content bearing similar characteristics. The AI depends on machine learning concepts for content creation…reports Asian Lite News

New research has revealed an inherent gender bias in the content – text, images, other media – generated by artificial intelligence (AI).

Analysing AI-generated content about what made a ‘good’ and ‘bad’ leader, men were consistently depicted as strong, courageous, and competent, while women were often portrayed as emotional and ineffective, researchers at the University of Tasmania, Australia, and Massey University, New Zealand, found.

Thus, AI-generated content can preserve and perpetuate harmful gender biases, they said in their study published in the journal Organizational Dynamics.

“Any mention of women leaders was completely omitted in the initial data generated about leadership, with the AI tool providing zero examples of women leaders until it was specifically asked to generate content about women in leadership.

“Concerningly, when it did provide examples of women leaders, they were proportionally far more likely than male leaders to be offered as examples of bad leaders, falsely suggesting that women are more likely than men to be bad leaders,” said Toby Newstead, the study’s corresponding author.

Generative AI learns the patterns in input data, using which the AI is trained, and then creates content bearing similar characteristics. The AI depends on machine learning concepts for content creation.

For training these generative AI technologies, vast amounts of data from the internet along with human intervention to reduce harmful or biases are processed.

Therefore, AI-generated content needs to be monitored to ensure it does not propagate harmful biases, said study author Bronwyn Eager, adding that the findings highlighted the need for further oversight and investigation into AI tools as they become part of daily life.

“Biases in AI models have far-reaching implications beyond just shaping the future of leadership. With the rapid adoption of AI across all sectors, we must ensure that potentially harmful biases relating to gender, race, ethnicity, age, disability, and sexuality aren’t preserved,” she said.

“We hope that our research will contribute to a broader conversation about the responsible use of AI in the workplace,” said Eager.

ALSO READ-Air India to begin daily flights from Kochi to Doha

Previous Story

Despite Trudeau, Canada is India’s Natural Partner

Next Story

Byju’s Misses September Deadline

Latest from -Top News

Ould Tah to head AfDB

Tah, a seasoned economist and development financier, will formally assume office on 1 September 2025, taking over from Nigeria’s Dr. Akinwumi Adesina Sidi Ould Tah of Mauritania has been elected as the

Big pay bump for SA workers

The landmark move, which follows months of intense negotiations with trade unions, is expected to benefit millions of civil servants across national and provincial departments. South Africa’s government has confirmed a sweeping

Deadly floods ravage Nigeria

Triggered by torrential rains and the collapse of a nearby dam on May 28, 2025, the floods have submerged vast areas, destroyed infrastructure, and displaced thousands of residents. The death toll from

Piyush Goyal Begins Europe Visit

As part of the visit, the minister will meet top leadership of major French companies such as Vicat, Total Energies, L’Oreal, Renault, Valeo, EDF and ATR….reports Asian Lite News Union Minister of

Call to Greylist Pakistan Over Terror Links

Freddy Svane, the former Danish Ambassador to India, said that it is high time for the world to acknowledge that Pakistan remains the epicentre of terrorism in the region….reports Asian Lite News
Go toTop

Don't Miss

Middle eastern organizations urged to strengthen responsible AI efforts

According to the survey, 16% of Middle Eastern organizations implement

Putin commends MBZ for AI development efforts

The Russian President also emphasised that over the past year,