Benchmark in a Hair-Salon experience: The House of Keune by Bloom, London

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House of Keune by Bloom represents a pinnacle of collaboration between Bloom Lifestyle salons and the esteemed 100-year-old brand, Keune. Nestled in the heart of Holborn, central London, their stunning flagship salon stands as a testament to the fusion of talent and expertise. Initially rooted in Scotland, Bloom has now spread its wings to London, bolstering Keune’s presence in the UK market. Situated within the cutting-edge headquarters alongside the Keune Academy, House of Keune by Bloom offers unparalleled guest care and a commitment to excellence. A feature by lifestyle columnist Riccha Grrover for Asian Lite International.

Bloom is built around a talented team of hair and beauty professionals across the UK.

Sheona Forrest. Director, Bloom Lifestyle said, “Bloom is located within the new state-of-the-art headquarters alongside the Keune Academy which educates its network of UK salons. Working with Keune is an amazing opportunity to extend the Bloom brand into the rest of the UK, beginning in the iconic London location of The House of Keune.”

JR Slane. Creative Director & Partner, Bloom Lifestyle went on to say that “I am so proud to be Creative Director and salon partner at the House of Keune by Bloom in Holborn, London. My extensive experience as a technical cutting specialist, educator and session stylist ensures I can help grow and develop our amazing Bloom team in London. I’m so excited to bring passion and knowledge of haircare to this iconic building, and can’t wait to welcome our guests..”

Discerning clients who are looking for this experience can book their complimentary consultation with a Bloom London colour specialist for expert professional advice. With hundreds of colour combinations Keune Color can give you the healthy, personalised colour that will resonate with a variety of different people and choices.

Whether you want a classic style, fashion-forward update or a reshape, those wanting to try them out can book a pre-appointment complimentary consultation with one of their talented hair styling team. In the heart of Holborn, London, The House of Keune by Bloom also offers timeless grooming, tailored to men with a full range of services – from haircuts and restyles to traditional shaves and hair styling.

All their men’s grooming services include a luxury shampoo experience with massage and hot towel. For styling they use 1922 by J.M. Keune – a collection of timeless grooming staples. By creating beauty sustainably, they encourage people to take care of themselves, of the environment in which they live and work, and of the things they love, their gorgeously displayed amazing line of products can be purchased at the salon for home use .

Whether you want a style overhaul or a quick trim, the House of Keune by Bloom not only looks gorgeous with its bright, modern and inviting interiors, it has top of the class staff, who prioritise attention to detail whether colour, cutting or styling hair. It’s not about cookie cutter looks here, the experts listen to what you want and execute it in the most flattering way.

The salon is also committed to sustainability with the programme Keune Cares, and only uses environmentally responsible haircare and colouring products.

For one-of-a-kind hair salon experience visit The House of Keune by Bloom. You can be assured of a warm welcome, a meaningful consultation where you will feel heard about your needs for your hair with attention to detail, a deluxe hairwash experience with inclining massage chairs so you feel fully relaxed, an efficient haircut and style or even a hair redesign for a new look with a hair colour too. They have a menu of hair treatments too for hair and even scalp. Chilled water or Prosecco or a hot drink too is offered to sip on while your hair is being pampered! Highly Recommended!

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