January 19, 2025
4 mins read

Auto Sector on the Rise in India

The auto expo aims to unite the entire mobility value chain under one umbrella, setting the stage for the future of mobility….reports Asian Lite News

India’s auto sector is poised for strong growth and the ‘Make in India’ initiative under the vision of Prime Minister Narendra Modi continues to help automotive companies not only produce more vehicles locally but also ramp up export volumes too, including EVs, industry leaders said on Saturday.

The auto expo aims to unite the entire mobility value chain under one umbrella, setting the stage for the future of mobility. The Indian automobile sector had attracted more than $36 billion in FDI over the last four years and this figure would go up several times in the coming years.

Speaking to IANS at the ongoing ‘Bharat Mobility Global Expo 2025’ in the national capital, Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, said that auto sector is contributing nearly 50 per cent of the manufacturing GDP of the country but more importantly, “the direction for the future of auto sector is very encouraging.”

“This is the time for ‘Make in India’ and export more vehicles to the world. The government policies are very supportive towards this,” Gupta noted.

He further stated that the company is a pioneer of electric vehicle (EV) manufacturing in the country.

“We launched our first EV — MG ZS EV – in January 2020. We are giving lifetime battery buyback in our products. Our 70 per cent sales come from EVs. We are bringing more and more products in same category,” Gupta informed.

Speaking to IANS, Hardeep Singh Brar, senior VP of Kia India, sales and marketing, said that they are trying to produce more vehicles as much as possible.

“This year, we are coming out with the first India-manufactured EV. KIA India has achieved more than 80 per cent localisation level. We are now trying to localise more on the EV front,” Brar added.

The event is being held across three iconic venues – Bharat Mandapam, New Delhi, Yashobhoomi, Dwarka and India Expo Centre and Mart, Greater Noida — from January 17-22.

The theme for ‘Bharat Mobility Global Expo 2025’ is “Beyond Boundaries: Co-creating Future Automotive Value Chain.” This vision aims to foster collaboration and innovation across the automotive and mobility sector, emphasising sustainable and cutting-edge technological advancements.

$600B on Wheels 

The Indian mobility industry is set to double and cross $600 billion by 2030, and the sector will be driven by both traditional and emerging revenue pools, marking a departure from global trends, a report showed on Saturday.  

Emerging revenue pools such as electric, shared, and connected mobility are poised to contribute a staggering $100 billion, signalling a strong push toward cleaner, sustainable mobility, according to the Think Mobility Report by Google and Boston Consulting Group (BCG) unveiled at the ‘Bharat Mobility Global Expo 2025’ here. 

As electric vehicles (EVs) gain momentum, one in three consumers is considering them for their next purchase, with distinct preferences emerging between electric four-wheelers (E4W) and electric two-wheelers (E2W). 

The report highlighted the need for industry players to recognise the unique and rapidly evolving preferences of India’s diverse mobility consumer cohorts. 

According to Natarajan Sankar, Managing Director and Partner at BCG, India is on the cusp of transformative change over the next few years. 

“Effectively harnessing global innovations in EVs, digital, and AI is more critical than ever for OEMs. To succeed, they must align their offerings with the distinct demands of Indian consumers,” he said. 

Notably, women now influence 52 per cent of decision-making in the EV space, surpassing the 38 per cent for internal combustion engine (ICE) vehicles. 

These shifts highlight the need for tailored marketing strategies, presenting a significant opportunity for brands to refine their messaging and better connect with these evolving consumer segments, said the report. 

“With new ways to drive profits and shifting customer preferences — led by Gen Z and women — digital purchase journeys are outpacing traditional ones, driven by the growing demand for personalisation,” said Bhaskar Ramesh, Director-Omni-Channel Businesses, Google India. 

There is strong demand in India — approximately 80 per cent — for features like infotainment, real-time parking assistance, and anti-theft features, while the demand for globally popular connected features such as remote controls remain relatively low. 

One in four first-time car buyers are considering used cars, signalling a shift in consumer perceptions, the report mentioned. 

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