The album, written, directed, and produced by Prince Mathew, is a poignant artistic response to the alarming rise in drug usage among young people — a crisis that continues to claim lives and destroy families across communities
In a heartfelt effort to combat the growing menace of drug abuse among youth, a group of UK-based Indians have come together to release a powerful music video album that addresses this pressing social issue.
The album, written, directed, and produced by Prince Mathew, is a poignant artistic response to the alarming rise in drug usage among young people — a crisis that continues to claim lives and destroy families across communities. At its core, the project seeks to spark conversations, raise awareness, and inspire change through the universal language of music.
Renowned playback singer Madhu Balakrishnan, celebrated for his soulful voice and emotional depth, lends his vocals to the album. His stirring rendition has already struck a chord with audiences, bringing emotional weight and resonance to the album’s message.
Shot entirely in Chelmsford, Essex, the video features moving performances from a cast that includes both seasoned talents and first-time actors: Shibu Philip; Suja Santosh and Roshan Lal, a university student from ARU. Jency Jineesh provided creative support and co-ordination to produce the song to spread the message against drug abuse.
Despite some of the cast stepping into acting for the first time, their raw and sincere performances have added authenticity to the narrative, deeply connecting with viewers.
The orchestration was masterfully done by Lijo in Kerala, while the visuals were brought to life through the lens of Justin from BeyondTheBorders UK, who handled both the cinematography and editing.
The album has already begun to receive an overwhelming response from communities around the globe, resonating with parents, educators, and young people alike. Many have praised the project for its emotional honesty, timely relevance, and the courage to spotlight an issue often swept under the rug.
By blending creativity with social commitment, this British Indian initiative stands as a powerful example of how art can be used to drive awareness and foster meaningful dialogue — one voice, one note, and one story at a time.
