November 5, 2021
2 mins read

Canadian newspapers’ revenue plummets in 2020

The demand for advertising, especially print advertising, fell as many businesses closed or reduced activities in the country during the pandemic….reports Asian Lite News

The operating revenue of Canadian newspapers fell to C$2.1 billion in 2020, down 21.9 per cent from 2018, according to official figures.

According to Statistics Canada, Canadian newspaper publishers have experienced declining revenues over several years, and the Covid-19 pandemic accelerated many trends that have been transforming the industry in the country, reports Xinhua news agency.

The demand for advertising, especially print advertising, fell as many businesses closed or reduced activities in the country during the pandemic.

The country’s newspaper industry earned C$1.5 billion in revenue from advertising sales in 2018, this figure declined to C$934.3 million in 2020.

In 2018, advertising revenues accounted for 59.7 per cent of the industry’s overall sales, but by 2020 the share of advertising sales dropped to 51.9 per cent of total sales.

Prior to the pandemic, the industry had already been transitioning toward increased reliance on digital advertising and digital circulation sales.

Newspaper. (File Photo: IANS)

From 2016 to 2018, Canadian newspapers saw a decrease of 23.9 per cent in print advertising sales. From 2018 to 2020, the decline in print advertising was 45.2 per cent.

Newspapers circulation sales also declined in 2020, but to a lesser extent than advertising sales. From 2018 to 2020, circulation sales decreased from C$645 million to C$596.8 million.

The circulation sales for print newspapers were down 12 per cent from 2028 to 2020, but circulation sales for digital newspapers surged 43.6 per cent.

In spite of the surge, digital circulation still accounted for a 12.5 per cent share of circulation sales overall.

The Canadian newspaper industry has been receiving official assistance. New measures, introduced in 2019, include the Canadian journalism labour tax credit, which covers a portion of salary costs for eligible employees of qualified media organisations.

In 2021, advertising demand is expected to rebound significantly from 2020, and this should benefit the industry. However, demand for print advertising is not expected to increase to the same degree as demand for advertising in other media, including radio, television and the internet.

Canadian newspaper industry continues to face significant competition from other sources of news mainly online for advertising revenue.

For these reasons, newspapers are not expected to see large revenue gains in 2021 compared with 2020, unlike many other industries, according to Statistics Canada.

ALSO READ: Indian-origin Anita Anand is Canada’s new defence minister

Previous Story

Dubai Lights Up For Diwali

Next Story

Glittering Diwali at India Pavilion

Previous Story

Dubai Lights Up For Diwali

Next Story

Glittering Diwali at India Pavilion

Latest from -Top News

Pakistan Risks Overstretching Itself in Yemen War

Pakistan’s expanding military role in Saudi Arabia amid the Yemen conflict could strain its defence resources and fragile finances…reports Asian Lite News Desk Pakistan’s military involvement in the war in Yemen may prove unsustainable because of mounting financial pressures and competing security demands, according to a new report. Islamabad’s growing military presence in Saudi Arabia risks stretching its defence resources while exposing the country to greater strategic and economic challenges. An article by Andrew Wilson in One World Outlook describes Pakistan’s involvement as a case of “fiscal and strategic overreach”, arguing that the country lacks the financial flexibility to sustain an expanded military commitment. Pakistan’s external finances depend heavily on an International Monetary Fund (IMF) programme, financial support from Gulf countries and remittances from Pakistani workers in the region. The report argues that deeper military involvement in the conflict could place additional pressure on these sources of financial stability. It also warns that deploying troops and military equipment abroad could weaken Pakistan’s capacity to address security challenges along its eastern border and deal with two domestic insurgencies. The move could also draw Islamabad into a conflict it has sought to approach cautiously. A Reuters report in May, citing Pakistani security and government sources, said Islamabad had deployed around 8,000 troops, a squadron of approximately 16 aircraft, mostly JF-17 fighter jets, two drone squadrons and a Chinese HQ-9 air-defence battery to Saudi Arabia. According to those sources, Riyadh was financing the deployment, with Pakistani personnel operating the equipment. The sources also said a confidential agreement contemplated the possibility of deploying up to 80,000 troops. Islamabad has not confirmed those figures, although it has acknowledged its military presence in Saudi Arabia, including the deployment of fighter jets at King Abdulaziz Air Base from April. The One World Outlook article argues that Saudi financial support can cover allowances and operating expenses but cannot easily replace military equipment needed elsewhere or resolve the political and strategic challenges of participating in the Yemen conflict. Pakistan’s defence budget is another concern. For the 2026-27 financial year, the federal government allocated PKR 3 trillion, or approximately $10.8 billion, to defence services. The allocation represents an 18 per cent increase from the original PKR 2.55 trillion provision and amounts to around 2.1 per cent of projected gross domestic product (GDP). Defence spending accounts for approximately 16 per cent of the federal government’s PKR 18.8 trillion expenditure. Military pensions are budgeted separately at PKR 822 billion, while debt servicing costs stand at approximately PKR 8 trillion, more than two-and-a-half times the defence allocation. The report argues that these competing financial obligations leave little room for additional military expenditure without placing further pressure on public finances. Pakistan’s reliance on IMF assistance also limits its fiscal flexibility. The country must meet the conditions attached to the programme, including a primary budget surplus target of 2 per cent of GDP and continued restraint on development spending. According to the article, these requirements make it difficult for Islamabad to finance an additional military commitment without compromising other budgetary priorities. Pakistan’s economic indicators offer limited reassurance. Economic growth for the 2025-26 financial year is estimated at between 3.6 and 3.7 per cent, while inflation reached approximately 10.3 per cent in September following an energy price shock. Foreign exchange reserves stood at around $21.5 billion at the end of September. Although this marks an improvement from the low levels recorded in 2023, the report notes that the reserves cover only a few months of imports. Financial assistance from Gulf partners remains central to Pakistan’s external stability. The article says Islamabad holds approximately $8 billion in Saudi deposits at its central bank. In July, the State Bank of Pakistan said Riyadh had extended the maturity of $5 billion in deposits to December 2028, easing the country’s immediate external financing requirements. A further $3 billion deposit was also extended in the spring. However, the article argues that these arrangements provide temporary relief rather than long-term financial independence, particularly as regional conflict threatens the stability of the Gulf economies on which Pakistan relies. The report concludes that Pakistan faces a difficult balance between supporting Saudi Arabia militarily and preserving the financial and military resources needed to address its domestic and regional challenges.

UK and Germany Ratify Kensington Treaty

Britain and Germany ratify the Kensington Treaty, agreeing new cooperation on AI, quantum research, defence and security while targeting investment, jobs and Russian hybrid threats…reports Asian Lite News Desk Britain and Germany

Economic tide is turning in Bangladesh

If there is one thing that can bring some comfort to the struggling Bangladeshi economy, it is good relations with India. Bangladesh should remember that Delhi’s backing, through easy supplies of essentials
Go toTop

Don't Miss

UK urges India to cooperate with Canada’s legal process

Canadian PM Trudeau had dialled his UK counterpart Starmer after

93 potential unmarked child, infant graves found in Canada

The Indigenous band began the search two years ago in