The APEDA also plans to raise awareness among the stakeholders in the food export industry by showcasing its impact on human beings through different digital platforms, including social media sites…reports Asian Lite News
India has set a goal of exporting $23.56 billion worth of agricultural products in 2022-23, the Ministry of Commerce and Industry said in a statement released on Sunday.
APEDA, which is an export promotion organisation for agricultural products of the Ministry of Commerce & Industry has created an outreach strategy for the promotion of agricultural exports in order to reach the USD 23.56 billion export goal. Under this strategy, 300 events will be organised in the current year to increase exports.
The APEDA also plans to raise awareness among the stakeholders in the food export industry by showcasing its impact on human beings through different digital platforms, including social media sites.
The suggested outreach strategy is intended to forge a solid and ongoing relationship with exporters, farmers, agripreneurs, food processors, logistics providers, foreign exchange management companies, etc. using a variety of mainstream publications, electronic channels, and well-known social media platforms by highlighting a list of potential products with a wealth of export potential.
Following the lead of Prime Minister Narendra Modi, who has made a strong case for the creation of “AtmaNirbhar Bharat,” the emphasis is on encouraging budding agricultural entrepreneurs to pursue agriculture export as a lucrative career by providing them with technical training and hands-on experience.
A programme for agribusinesses to take advantage of export potential from India’s diverse agroclimatic zones is also being proposed by the ministry of commerce and the industry’s top agro-export promotion authority.
Due to its therapeutic and health benefits, India has a significant potential for exporting items with the Geographical Indication (GI) tag. Hence, orientation programmes have been organised to raise awareness among stakeholders for GI products in the North Eastern Region (NER).
According to the outreach approach, it has been suggested that GI registry owners join an association to improve cooperation and build a bridge between GI stakeholders and the government.
The proposed programmes, which would be organised under the outreach strategy, would concentrate on issues such as the automation and mechanisation of the agricultural supply chain; the Agri Export Policy; one district and one product; pre- and post-harvest practises that are on par with SPS and Global GAP; the logistics and infrastructure needed for integrated cold chain management; and measures for addressing these issues.
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