March 9, 2022
2 mins read

Adidas partners with Qatari runner Mariam Farid

The 24-year-old is the first-ever Qatari sportswoman to land a deal with the brand…reports Asian Lite News

Adidas officially announced its partnership with Qatari runner Mariam Farid. The 24-year-old is the first-ever Qatari sportswoman to land a deal with the brand and is the latest addition to the growing list of regional female athletes and ambassadors to have signed with adidas.

This announcement comes as adidas launches the next chapter of its Impossible is Nothing journey with the announcement of its biggest ever commitment to women. Driven by the spirit of rebellious optimism and the belief that sport has the power to change lives, this season, adidas aims to continue being an ally to all women who are breaking down barriers and driving gender equity, on and off the field of play.

Supporting those creating new possibilities in sport and beyond has been a vital commitment for adidas, with the brand taking several steps to ensure regional and local sports communities are well represented and supported.

Credit: Mariam Farid Instagram

Commenting on the announcement, Senior Director Brand adidas MENA, Vicki Fitzsimons said “We’re delighted to partner with someone who lives and breathes our brand mantra. Mariam represents everything Impossible is Nothing stands for and she is an inspiration to young females across the country. We see her positive influence and are confident this partnership inspires the next generation of Qatari female athletes to keep making the impossible possible and we’re excited to embark on this journey together.”

ALSO READ: Setback hasn’t deterred Ritu from chasing her dreams

Mariam stated “It’s a feeling of immense pride and excitement to be joining the adidas family. I see the brand’s efforts in driving change and making the impossible possible for all athletes and I’m excited to be a part of it. Special thanks to them for the continuous efforts in embracing inclusivity and unity when it comes to sport, and I hope to inspire young girls to pursue their path in sports and beyond.”

At just 16 years-old, Mariam Farid was the youngest member of the Qatar Olympic Committee’s bidding team for the 2019 IAAF World Track and Field Championships and played a significant role in the country winning the bid to host the Championships. Seven years later, she went on to compete for the first time in the World Championship 2019 as one of the first under 23 competitors. She also competed in the 400-meter hurdle as one of the first women representing Qatar.

To adidas, Impossible Is Nothing is a way of seeing the world for what it can be, not as it is. It is an attitude shared by its community and its partners. With its continuous efforts across the sporting landscape, adidas aims to continue its pledge to cultivate local talent in Qatar across the sports realm.

Previous Story

Turkmen officials due in Kabul for talks on ‘TAPI’

Next Story

Rajiv Gandhi assassination convict gets bail

Latest from Arab News

Hamas Frees Captives

The Israeli Air Force announced that it has completed its preparations to receive hostages returning from Gaza to Israel….reports Asian Lite News The Red Cross has taken custody of the first group

Fragile Peace Returns to Gaza

Carrying bags, blankets, and a few salvaged belongings, families walked through the dusty highway under the afternoon sun. Many pushed carts or led donkeys loaded with what was left of their possessions.

Egypt to Host Gaza Peace Talks

Cairo summit aims to end war and open a new chapter for regional stability. The summit will gather leaders and senior officials from more than 20 countries, including the United Kingdom, France,

GAZA: UK TO JOIN TALKS IN CAIRO

Starmer to attend Egypt peace summit as Gaza ceasefire takes hold. According to Egypt’s state-run Middle East News Agency (MENA), the Sharm el-Sheikh Peace Summit will bring together leaders and representatives from

Guterres Joins Gaza Talks in Egypt

The Egyptian Presidency announced that the summit will be held in Egypt’s Red Sea resort of Sharm el-Sheikh on Monday to finalize an agreement …reports Asian Lite News UN Secretary-General Antonio Guterres
Go toTop

Don't Miss

UAE sees significant decline in Covid-19 cases

The successful implementation of the country’s national strategic objectives is

Iran launches large-scale war game along southern coasts

Iran’s Islamic Revolution Guards Corps (IRGC) staged a large-scale war