October 27, 2023
2 mins read

Indians’ Love for Potato-Based Snacks

The South region, with a score of 62 percent, takes the fourth position in terms of their fondness for potato-based snacks…reports Asian Lite News

In the vibrant tapestry of Navratri traditions, where a vegetarian fare takes center stage, the humble potato emerges as a cherished protagonist. Its remarkable versatility makes it a cornerstone in beloved Navratri food items like Sabudana Khichdi, Aloo Tikki, Aloo Chat, and Cutlets, lending an irresistible charm to the festive spread.

This devotion to the potato transcends seasons, with a resounding 65 percent of Indians professing their love for potato-based snacks, a sentiment that holds true not just during Navratri, but year-round. This intriguing revelation stems from none other than the ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) meticulously curated by Godrej Yummiez, a pioneering brand in the realm of frozen ready-to-cook offerings. This report offers a profound exploration of India’s snacking landscape, unraveling the essence of our collective culinary inclinations.

According to the report, when we examine preferences across regions, it becomes evident that East India exhibits the highest affinity for potato-based snacks, registering an impressive 69 percent. Following closely behind, North India secures the second position with a score of 68 percent, while the West region also boasts a commendable 65%, securing the third spot. The South region, with a score of 62 percent, takes the fourth position in terms of their fondness for potato-based snacks.

Speaking about the insights and the report, Mohit Marwaha, AVP – Yummiez, Godrej Tyson Foods Limited (GTFL), stated, “As a category thought leader, Godrej Yummiez understands consumers well and shaped trends redefining the frozen ready-to-cook segment. The India Snacking Report is one such initiative by Godrej Yummiez to analyze and predict snacking trends. The report highlights that potatoes continue to hold a prominent position in snack culture, serving as an essential component for various occasions in people’s lives.”

He further adds, “Potato snacks are the hot favourite in the veg frozen foods category. We ourselves offer many potato-based snacks like Godrej Yummiez Crispy Potato Starz, French Fries, Aloo Tikki, among others. We ensure our products have no preservatives since they are made using the Individual Quick Freeze (IQF) technology. This makes the product keep its shape, colour, smell, and taste after defrosting, at a far greater extent.”

In the findings of The India Snacking Report by Godrej Yummiez, a noteworthy revelation emerges: a predilection for potato-based snacks varies with gender. Impressively, 70% of women express a preference for these delectable treats, whereas 60 percent of their male counterparts share a similar sentiment.

Delving further into urban demographics, residents of bustling metro cities showcase a penchant for potato-based snacks, registering an impressive score of 69 percent. Meanwhile, in Tier II cities, a considerable 60% of the populace exhibits a similar fondness for these delectable offerings.

ALSO READ-Late night snacks to combat hunger

Previous Story

Prasanna Vithanage’s ‘Paradise’ Wins Award at Busan Film Festival

Next Story

Indian Cooking Goes Smart

Latest from Food

Healthy Fasting Tips for Navratri

Navratri, a time of spiritual reflection and devotion, is often accompanied by fasting, a practice embraced by many devotees. While fasting can have health benefits such as detoxification and rejuvenation, it’s essential

Recipe: Delicious Chicken stuffed bread

Ingredients For Dough1.Luke Warm Water – 1 ½ cup2.Dry Yeast – 2 tsp3.Olive Oil – 3 tbsp4.Flour – 3 cups Ingredients For Filling1.Chicken – 250 g (boneless)2.Butter – 1 ½ tbsp3.Pepper Powder

Winter Comfort Food Recipes to Keep You Warm

As the winter season is intensifying the degree of its icy-cold temperature, the need for warmth and comfort food is increasing.So treat yourself with these easy to cook luscious dishes this winter
Go toTop

Don't Miss

India Masters Triumph in First-Ever IML Final

The India Masters made a statement with their batting might

India joins 57 nations in long-term net-zero strategies

More than 100-page document specifies that it will focus on