G20 Summit in Kashmir set to give massive fillip to tourism sector


“This is a great opportunity to showcase the real potential of the Union Territory to the world. It is not administration’s event but purely a people’s one,” the J-K LG said…reports Asian Lite News

From ensuring that 120 Smart City projects are completed on time to beefing up security, the administration in Jammu and Kashmir Union Territory (UT) is working round-the-clock to ensure that the summit in Srinagar, the summer capital of Jammu and Kashmir is a huge success and promotes Kashmir as a global tourism destination.

With sustainable and inclusive development initiatives taken by the Modi government, the citizens in Jammu and Kashmir believe that the event (G20 Tourism Working Group meeting) can serve as a power booster for the local economy and a progressive factor for the business community in the region to explore multidimensional growth opportunities. The tourism industry, which has played a crucial role in the development of UT. However, years of instability have impacted the tourism industry, leading to a decline in the number of visitors. Tourism players in Kashmir believe that the G20 Summit can attract investors and tourists from across the globe.

“Be it a local citizen or anyone else associated with the tourism industry, everyone here in Kashmir is excited for the grand G-20 Summit. This meeting here in Srinagar is set to boost tourism. Furthermore, this meeting will provide our Jammu and Kashmir UT a platform to showcase its beauty to the entire world,” said Umar Bukhari, a local resident of Srinagar.

“Things are changing for the betterment of the people here in J-K. Since the last few years we have seen the LG Manoj Sinha-led administration massively investing in development which is a positive sign,” he added.

Locals apart, tourism players in the Valley also believe that due to the developmental projects, the footfall of tourists has increased in J-K which indirectly is helping the trader community and in return is also boosting the economy.

“It is the first time we are seeing such a tourist season in the Valley. Hordes of tourists from various parts of the country are travelling to the Valley as the ‘Heaven on Earth’ — a sobriquet given to Kashmir — is seeing tangible signs of a return to normalcy,” Mehraj Ahmad, a tourist guide in north Kashmir’s Gulmarg said, adding that the influx of foreign delegates and participants, along with showcasing the tourist destinations, can put UT on a pedestal in terms of tourism.

The Government of India is also making a significant thrust to ensure better infrastructural facilities for the region’s people and entice visitors. This has resulted in a fortuitous surge in tourist activities with better law and order, a promising security system, and maintenance of peace in addition to infrastructural and connectivity improvements.

Stating that G-20 was purely a peoples’ event, Jammu and Kashmir’s Lieutenant Governor Manoj Sinha on April 15 said the event would provide a great opportunity to push J-K’s handloom, handicraft, Pashmina, and dry fruit to international markets.

“G-20 which is scheduled to be held from May 22 to May 24 in Srinagar will provide an opportunity to push J-K’s handloom, handicraft, Pashmina, dry fruit, saffron and other products to international markets.

“This is a great opportunity to showcase the real potential of the Union Territory to the world. It is not administration’s event but purely a people’s one,” the J-K LG said.

The G20 tourism summit would take place at a time when Kashmir is experiencing a boom in tourism and J-K draws significant investments in the tourism sector, besides medical cities, educational institutions, and other sectors.  (ANI)

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