Aayushi Maniar’s inclination towards the love for clothes was discovered at a very young age and since then it’s been her dream to follow that passion and pursue her love for it. Aayushi Maniar began her design journey at Mod’ Art International & Istituti Callegari Milano, driven by a lifelong passion that was sparked during her childhood fascination with fashion. Her brand reflects this profound love, skilfully translating the beauty of nature through vibrant colors and the finesse of prints and embroidery. A feature by lifestyle columnist Riccha Grrover for Asian Lite International
She entered the industry as a styling assistant under renowned fashion stylist Allia Al Rufai, contributing to the styling of Bollywood celebrities such as Anushka Sharma, Nargis Fakhri, Yami Gautam, Shilpa Shetty, Raveena Tandon, Kangana Ranaut, and more. Today, her creations are embraced by celebrities and influencers like Masoom Minawala, Soha Ali Khan, Jonita Gandhi, Aanam C, Prachi Desai, among others, for a variety of festivals and occasions.
Established in 2016, the “Aayushi Maniar” label is celebrated for its masterful use of floral motifs and keen eye for color, with the breakthrough 2019 collection “Guldasta” defining her distinctive style. The brand’s uniqueness lies in establishing a dedicated space for floral enthusiasts who resonate with our designs. The breakthrough “Guldasta” collection in 2019 marked a defining moment, giving us a distinct floral signature.
Embracing a global design perspective, our vocabulary is enriched by a myriad of influences, including diverse floral patterns like chintz, Indian, Moghul, botanical, and others. These inspirations converge to shape the creations, offering a reflection of worldwide artistic diversity.
Located in Pali Hill, Bandra, the flagship store offers a warm and inviting studio boutique experience where clients can explore exquisite outfits and indulge in personalized designs tailored to their individual preferences.
The label’s styles comprise fashion forward statement pieces like Cape tops, Pre draped sarees, Lehengas and Anarkalis. The aim is to keep traditional aspects with fresh and renewed perspective that is perfect for a modern woman, a new age bride or her entourage.
“I see the brand expanding its reach to a growing number of clients, becoming the preferred choice for every woman on her Mehendi or Haldi occasion. My goal is to capture this market and establish the label as the go-to for a festive and memorable bridal experience.” said Aayushi Mania, on talking about her future aspiration for her brand.
