March 21, 2023
2 mins read

Rashmika excited to be associated with Onitsuka Tiger

Fashion for me is a reflection of my personality with a lot of comforts involved. So to be comfortable and confident in what you wear is the only way to put your best foot forward…reports N Lothungbeni Humtsoe

With the launch of its Spring Summer 2023 Collection, themed “Japanese Minimalism”, the Japanese fashion brand, known for for bringing forth the best of contemporary collections combining fashion with sports and heritage with innovation, announces the nation’s heartthrob and style icon, Rashmika Mandanna as India’s first brand advocate.

Rashmika tells about her association with the Japanese fashion brand and how their contemporary collection resonates with her sartorial sense – unique, minimalistic, and artistic.
Read Excerpt:

You always manage to dress in style, what is that one fashion mantra that you stick by?


My go-to fashion mantra is not to go after trends but to wear what makes you feel comfortable and happy!

What made you collaborate with Onitsuka Tiger? What are your favourite pieces from the collection?


I am extremely excited to be associated with Onitsuka Tiger as their contemporary collection completely resonates with my sartorial sense – unique, minimalistic, and artistic. The brand allows me to showcase all aspects of my personality while experimenting with fashion-forward styles and silhouettes.

From the latest collection, I absolutely love mega anoraks, the oversized coats made of crafted faux fur, tailored, oversized three-button jackets, and coats. These items can also be worn on top of each other to make the silhouette voluminous, but less bulky.

You recently attended the Milan Fashion Week for the very first time. How was your experience and what is that one fashion inspiration that you have taken back?

RM: The experience was nothing short of incredible. I absolutely loved Onitsuka Tiger’s entire Autumn/Winter 2023 collection showcased at the Milan Fashion Week. The theme of the collection was “Urban Layering” representing the central part of Japanese culture – dressing in layers. The new AW23 collection builds on the essence of this Japanese tradition by filtering it through Onitsuka Tiger’s sporty DNA – presenting a collection that, while maintaining its active spirit, is more focused on an urban aesthetic.

Actress Rashmika Mandanna.(photo:instagram)

From creating a positive fashion impact in Tollywood to Bollywood and now even globally, how do you manage to be confident with what you wear to create a statement with your looks?

Fashion for me is a reflection of my personality with a lot of comforts involved. So to be comfortable and confident in what you wear is the only way to put your best foot forward.

What’s your personal favourite style when it comes to footwear? How important is it to choose the right footwear for your look?

RM: Opting for the right footwear allows me to be confident, not conscious. Choosing the right footwear is such an essential part of everyday life, something so simple that can go such a long way. My go-to footwear style is vibrant hues with modern styling. Onitsuka Tiger’s footwear collection keeps me super-comfortable and super-stylish throughout the day.

ALSO READ-Parineeti never follow trends

Previous Story

Parineeti never follow trends

Next Story

Recipe: Pistachio rose petals ice cream

Previous Story

Parineeti never follow trends

Next Story

Recipe: Pistachio rose petals ice cream

Latest from Fashion

Ethnic Wear Gets A Modern Update

Ethnic fashion is evolving beyond traditional silhouettes, with designers and fashion enthusiasts giving classic Indian styles a contemporary edge. The latest trends combine familiar cuts, flowing fabrics and traditional details with relaxed

Kerala’s Kaziah Mejo Wins India Crown

Kerala’s 19-year-old law student Kaziah Liz Mejo wins Miss Universe India 2026 and prepares to represent the country in Puerto Rico At just 19, Kaziah Liz Mejo has achieved a milestone that

Beyond The Logo

The Love’s Labyrinth Oversized Tee takes a different direction. Crafted from 240 GSM cotton terry, it offers a substantial feel without becoming overly heavy In a menswear market crowded with loud branding,

Crocs Takes Echo Forward

The Echo II is now available in India through Crocs’ online store, Myntra and Crocs retail outlets nationwide Crocs is taking its bold approach to casual footwear into a new chapter with

A Royal Runway Romance

Aditi Rao Hydari embodied understated royalty in a gold and beige embellished peplum-style bodice paired with a voluminous sharara skirt…reports Asian Lite News Desk Indian cinema’s beloved couple, Aditi Rao Hydari and
Go toTop

Don't Miss

Rashmika gifts a positive vibe for fans

The actress has given hit films in Telugu such as

Rashmika extremely excited for ‘Animal’

The leaked pictures from the sets of ‘Animal’ have got