August 9, 2023
1 min read

Encrustd joins AJIO to bring affordable luxury to fashion-forward women

The brand was founded by Deepa in 2015. It aims to make luxury designer clothing accessible at affordable price points…reports Asian Lite News

There’s good news for ladies out there. Popular fashion brand Encrustd will now be exclusively available on AJIO. As per a statement, Encrustd, the brainchild of Deepa Chikarmane, represents “elevated international clothing that’s beautifully designed with the best fabrics, features fine craftsmanship, and is great value for money.”

The brand was founded by Deepa in 2015. It aims to make luxury designer clothing accessible at affordable price points.

 “Encrustd is not just another fashion brand; it’s a force to be reckoned with. Our commitment to craftsmanship sets us apart, ensuring that each piece is meticulously crafted to perfection, blending the finest Indian artistry with the hottest western trends. We believe in empowering individuals to embrace their unique style and make bold statements,” Deepa Chikarmane, Founder, Encrustd, said.

“Our commitment to craftsmanship sets us apart, ensuring that each piece is meticulously crafted to perfection, blending the finest Indian artistry with the hottest Western trends. We believe in empowering individuals to embrace their unique style and make bold statements,” she added.

 Earlier this year, Encrustd unveiled its Mon Soleil Spring ‘23 collection which combines a fresh take on spring fashion with luxurious, flowy fabrics, hand-crocheted tops and dainty floral prints. With the new season approaching, the brand is planning to launch a dazzling new vacation-inspired collection soon.

Vineeth Nair, CEO, AJIO, said, “Encrustd embodies modern women – confident, elegant and ready to take on the world with style. The brand is loved by customers for its elevated quality designs and fine craftsmanship that transcends fashion. We’re excited to add Encrustd to AJIO’s wide roster of exclusive brands, raising the style quotient for fashion conscious Indian women.” (ANI)

ALSO READ-Debut collections at the fashion extravaganza

Previous Story

No names finalised for caretaker premier, says Sharif

Next Story

India ahead of China in battle for railways in Nepal

Latest from LITE BLOGS

Netaji’s Ashes Await Return Home

Today, 78 years after India gained independence in 1947, Bose remains physically separated from the country he fought to free. The Indian government has in the past considered repatriating his remains, but

Sweet Traditions Mark Janmashtami

Krishna Janmashtami, the joyous festival marking the birth of Lord Krishna, is one of the most cherished celebrations across India and beyond. Falling in the month of Bhadrapada (August–September) on the Ashtami tithi

Stories That Teach Life

Recognised as one of the few age-appropriate resources in this area, Earn, Save, Invest has been praised by educators and parents for sparking early conversations about money—an often-neglected subject in childhood learning As

Jashanmal Launches Back-to-School

Founded in 1919 by Rao Sahib Jashanmal in Basra, Iraq, Jashanmal Group has over a century of retail excellence. Headquartered in Dubai, the Group operates across the UAE, Kuwait, Bahrain, Oman, and

India’s Tourism Sector Booms

In 2023, Domestic Tourist Visits (DTVs) rose by 44.98 per cent year-on-year to 2.5 billion. Uttar Pradesh led the tally with 478.53 million visits, followed by Tamil Nadu at 286.01 million India’s
Go toTop

Don't Miss

Legacy of craft continues

A variety of 60 unique styles handcrafted with soothing fabrics

Fashionable ‘red’ a festive trend for B’town

When Janhvi Kapoor released stunning images of herself wearing a