The Echo II is now available in India through Crocs’ online store, Myntra and Crocs retail outlets nationwide
Crocs is taking its bold approach to casual footwear into a new chapter with the launch of Echo II in India, bringing together fashion, music, dance and visual art in the latest instalment of its “Let Them Talk” campaign.
Fronted by actor and brand ambassador Siddhant Chaturvedi, the campaign celebrates a generation increasingly comfortable with experimenting with style and creative identity. Rather than presenting footwear simply as an accessory, the campaign places the new silhouette within a wider cultural conversation about individuality and self-expression.
The campaign film creates an immersive world where different creative disciplines meet. Chaturvedi is joined by rapper and singer-songwriter Tsumyoki, dancer and choreographer Srilakshmi, and graffiti artist Left Hander. Their contrasting creative styles become part of a visual narrative built around experimentation and the freedom to create without constantly seeking approval.
At the centre of the campaign is the Echo II, the latest evolution of Crocs’ Echo franchise. The silhouette retains the brand’s focus on comfort while introducing a more progressive and expressive aesthetic. Bold colour options and a distinctive shape give the footwear a strong streetwear appeal, positioning it for consumers who prefer statement pieces with a casual edge.
For Chaturvedi, the campaign’s message reflects his own interest in exploring different creative pursuits. He described the experience of working with artists from different fields as particularly enjoyable, while highlighting the balance of bold design and comfort in the Echo II.
The collaboration also reflects a broader shift in fashion marketing, where footwear brands are increasingly connecting products with music, art and youth culture rather than relying solely on traditional advertising. By bringing together performers and visual artists, Crocs is presenting the Echo II as part of a creative lifestyle rather than simply a new footwear release.
The “Let Them Talk” campaign is built around a simple idea: creativity does not need outside approval. That attitude is reflected in the styling and energy of the campaign, which embraces unconventional combinations and encourages consumers to experiment with their personal look.
The Echo II is now available in India through Crocs’ online store, Myntra and Crocs retail outlets nationwide.
With its latest launch, Crocs is continuing to expand beyond its familiar comfort-led identity. Echo II combines its signature emphasis on wearability with a more fashion-forward silhouette, while the campaign places self-expression at the heart of the collection.
In a market where casual footwear increasingly overlaps with street style, the new chapter positions Echo II as a statement of comfort, creativity and individuality.
