January 16, 2023
2 mins read

Britannia Marie Gold’s My Startup campaign for Indian homemakers

Speaking on the launch of Britannia Marie Gold My Startup contest 4.0, Amit Doshi, Chief Marketing Officer, Britannia Industries Limited said, “Britannia Marie Gold has had a long-standing relationship with India’s homemakers for several decades now…reports Asian Lite News

Successfully running across three seasons, Britannia Marie Gold’s My Startup campaign, provides funds and skill development for Indian homemakers to embark on their entrepreneurial journeys.

In its Season 3, the campaign broadened its offerings to help homemakers leverage the internet to grow their businesses. As per the Indian Homemakers’ Entrepreneurship Report 2021 with Momspresso, 77 per cent of homemakers who desired to set up their own ventures, considered technology as a key enabler in this journey.

One of the highlights of Season 4 is that all participants will have access to Google’s WomenWill program, a business literacy initiative with a “how to” curriculum on turning an interest into a business, managing an enterprise, and promoting it for growth. All participants who complete the learning journey will be awarded a certificate.

Speaking on the launch of Britannia Marie Gold My Startup contest 4.0, Amit Doshi, Chief Marketing Officer, Britannia Industries Limited said, “Britannia Marie Gold has had a long-standing relationship with India’s homemakers for several decades now.

Supporting women on their entrepreneurial journeys(ianslife)



“We have run three successful seasons of the Marie Gold My Startup initiative, and received nearly 4 million entries from women across the country, with nearly 60 per cent from non-metro regions. This year, we are happy to collaborate with Google to offer aspiring women entrepreneurs digital business skilling resources aimed at making their startup journeys rich, satisfying and sustainable, with constant guidance and support from us. Together, we really hope to be the wind beneath the wings of many aspiring women entrepreneurs.”

Commenting on the association with Britannia, Shalini Puchalapalli, Director of Google Customer Solutions, Google India said, “Technology can help businesses grow – but only if the people who lead and work for those businesses have the right skills. This is especially true for women entrepreneurs across the board – be they small businesses, creators, developers, or start-ups – and the inspiration behind our commitment to support this community in their journeys through our products and platforms, and with skilling programs such as WomenWill. We’re delighted to offer a new community of homepreneurs this specially designed curriculum through Britannia’s My Startup Contest for the second successive season and wish all participants success.”

ALSO READ: How Delhi’s Poonam Gupta built her ‘Paper’ empire

Previous Story

India Art Fair:  Explore and experience the power of art

Next Story

Gilded Cage: Years that made and unmade Kashmir

Latest from Business

EVs Drive Cleaner Cities

Each EV is equipped with GPS tracking for real-time monitoring and efficiently serves the city’s 159.46 square kilometre area The use of electric vehicles (EVs) in household waste collection is ushering in

Residential Market Sees Revival

Sales jump 77% from FY19 to FY25 as luxury housing, office leasing, logistics, and tech-led investments drive real estate recovery. India’s residential real estate market has witnessed a dramatic revival in the

Recovery From Realty Stress Rises

Crisil expects residential demand in these markets to grow by 7–9 per cent in FY26, offering critical support to projects now being revived through restructuring Asset Reconstruction Companies (ARCs) are expected to

Qatar Debut For Tata

Tata Motors emphasised that its international offerings are backed by strong research and development capabilities, with vehicles that are thoroughly tested and adapted to local conditions Tata Motors has unveiled its all-new
Go toTop

Don't Miss

India, China to prioritise border issue

Jaishankar and Wang discussed “outstanding issues” along the Line of

Sanskrit opera empowers ancient legend’s female narrative

First ever Sanskrit opera tells ancient Indian legend from the