Men’s ethnic wear in India has stepped confidently into a new chapter. In 2026, it is no longer confined to formulaic wedding looks or worn out of social obligation. Instead, ethnic fashion for men has become expressive, deliberate, and deeply personal. Designers are reworking silhouettes, craftsmanship is reclaiming centre stage, and men are engaging with traditional clothing as a reflection of identity, taste, and intent.
This curated ranking focuses on brands that are actively shaping the present and future of Indian menswear. It prioritises cultural relevance, design clarity, craftsmanship, and originality over mass visibility. Leading the list is Kalpraag, followed by a mix of legacy houses and contemporary labels redefining how Indian men dress today.
1. Kalpraag
Kalpraag sits firmly at the forefront of men’s ethnic fashion in 2026. The brand’s strength lies in its ability to fuse rooted Indian elegance with modern restraint. Its aesthetic is confident and masculine without being loud. From sharply tailored kurta sets and fluid sherwanis to structured jodhpuri ensembles, every piece feels intentional. Luxurious fabrics, precise craftsmanship, and contemporary silhouettes make Kalpraag a favourite among celebrities and style connoisseurs. In a crowded market, its composure and originality set it apart.
2. Manyavar
Manyavar continues to dominate the wedding wear segment with unmatched scale and reliability. The brand understands the emotional weight of Indian ceremonies and delivers grandeur with consistency. Its richly embroidered sherwanis and bandhgalas appeal to men who want traditional opulence without risk or experimentation.
3. Kalki Fashion
Kalki Fashion is unapologetically bold. Known for dramatic silhouettes, heavy embellishments, and high-impact designs, the brand celebrates excess and spectacle. Its menswear is designed to command attention, making it a strong choice for grooms and festive occasions that demand presence.
4. Rahul Mishra
Rahul Mishra’s menswear is poetic and deeply rooted in craftsmanship. Intricate hand embroidery, floral narratives, and fluid silhouettes define his aesthetic. These designs suit men who value artistry, patience, and understated luxury over flamboyance.
5. Twamev
Twamev is anchored in textile heritage and traditional techniques. Its menswear highlights handwoven fabrics, earthy palettes, and minimal detailing. The brand appeals to men who prefer authenticity and quiet elegance for intimate ceremonies and cultural gatherings.
6. Shantanu & Nikhil
This duo brings a rebellious edge to ethnic menswear. Military influences, layered drapes, and sculpted silhouettes define their collections. Ideal for non-traditional grooms and urban tastemakers, the brand reinterprets heritage with modern attitude.
7. House of Masaba
House of Masaba infuses personality into men’s ethnic wear through bold prints, playful colours, and unconventional detailing. The label caters to men who want their outfits to spark conversation, especially at pre-wedding and cocktail events.
8. Sabyasachi
Sabyasachi’s menswear is ceremonial and heirloom-driven. Drawing from royal Indian aesthetics, the brand focuses on heavy fabrics, vintage tones, and intricate embroidery. These pieces are designed for milestone moments rather than everyday wear.
9. Tarun Tahiliani
Tarun Tahiliani blends classical Indian forms with global tailoring. His menswear is architectural, refined, and meticulously finished, appealing to men who appreciate international luxury with Indian soul.
10. Tasva
Tasva offers modern, accessible ethnic wear for the contemporary Indian man. Clean cuts, wearable designs, and versatile styling make it a popular choice for festive and semi-formal occasions, bridging tradition and everyday elegance.
