With the FIFA World Cup 2026 on the horizon, Superdry has unveiled its official FIFA Licensed Products Collection in India, introducing a limited-edition range that brings together football fandom and contemporary fashion.
The collection features seven country jerseys reinterpreted through Superdry’s signature design language, blending global sports culture with the brand’s distinctive streetwear identity. Alongside the jerseys, a premium athleisure capsule draws inspiration from football aesthetics, designed for match days, celebrations and everyday wear.
At the centre of the launch is the campaign film #WearYourGame, which captures the emotion, energy and shared passion that define football fandom. Through fast-paced visuals and fan-driven storytelling, the campaign reflects how football extends beyond the pitch to become part of personal style and identity.
Positioned at the intersection of sport and fashion, the collection aims to offer fans a way to express their allegiance both on and off the field, from stadium moments to city streets. The range focuses on versatile styling, catering to both football enthusiasts and streetwear consumers.
The FIFA Official Licensed Products Collection is manufactured under licence by Q-LIVE in partnership with Superdry and is available for a limited time across Superdry stores, select partner retailers, Superdry.in and Ajio in India.
Superdry, known for its fusion of British design, Japanese-inspired graphics and American street culture, continues to strengthen its presence in India through Reliance Brands Limited. Since its launch in the country in 2012, the brand has expanded to more than 200 points of sale across over 50 cities, with a growing e-commerce reach spanning thousands of locations nationwide.
The FIFA collection underscores Superdry’s strategy of aligning global sporting moments with fashion-led storytelling, positioning the brand within major cultural events that resonate with younger audiences. By merging sport, style and identity, the launch highlights how football continues to influence contemporary streetwear trends in India and beyond.
