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India-First Fashion Forecasting Platform

Launched in 2022, ICH NEXT analyses social and cultural signals alongside macro-level content every month to provide guidance across colours, fabrics, silhouettes, patterns and pricing An India-first trend intelligence service aimed at
January 28, 2026
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India’s Top Ethnic Menswear

Men’s ethnic wear in India has stepped confidently into a new chapter. In 2026, it is no longer confined to formulaic wedding looks or worn out of social obligation. Instead, ethnic fashion
January 22, 2026
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Wisdom Celebrates Design Futures

The event was inaugurated by Chief Guest Shri Rakesh Mishra, Chairman of the M.R. Group of Companies and President of the Ghaziabad Cricket Association, whose presence underscored the growing recognition of creative
January 15, 2026
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Everyday Elegance, Handloom First

In an age where fast fashion dictates wardrobes and convenience often eclipses craftsmanship, RURIethnic is quietly restoring the saree to everyday life — not as a costume, not as an occasional indulgence,
January 8, 2026
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Plant-Based Fashion Breakthrough

The brand currently collaborates with more than 150 artisan clusters across India and follows a strict zero-waste production philosophy. All fabric offcuts and surplus materials are upcycled, ensuring that nothing goes to
December 18, 2025
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Bounce Back Post Diwali

After days of dazzling lights, indulgent sweets, card parties, and late-night celebrations, Diwali often leaves us with more than just fond memories — tired eyes, sluggish energy, and skin that’s not exactly
October 26, 2025
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