March 10, 2022
4 mins read

Sun Mark Shines At Gulfood

Lord Ranger paid tribute to all those who worked closely with him and how the success of Sun Mark was a result of a combination of customers, and suppliers and other service providers coming together to help each other to progress….reports Asian Lite News

London-based FMCG giant Sun Mark held its annual celebration dinner in Dubai during the Gulfood exhibition at the lavish Shangri-La Hotel. It was, as always, a glittering affair with esteemed guests mostly from the Middle East and South Asian region but with many flying in from as far away as the USA, Canada, Mauritius and with the array of guests resembling a gathering of the United Nations.

Sun Mark has been exhibiting at the Dubai Food Exhibition for over 10 years. Sun Mark as the pride of Britain is one of the largest exhibitors at the exhibition, showcasing not only Sun Mark brands but the best of British through its unique association with the leading British Brands, thereby being able to support its customers globally most competitively. The evening was hosted by Lord Rami Ranger CBE, chairman of Sun Mark group with the Chief Guest Dr Aman Puri, Counsel General for India to UAE.

The evening began with Mr. Harmeet (Sunny) Ahuja, CEO of Sun Mark, welcoming the guests. He expressed how he and his colleagues had missed meeting friends who they would otherwise see every year. He went on to share what the pandemic had meant to him and what he had seen a change in society but that he was very happy to see so many old friends again.

Lord Ranger paid tribute to all those who worked closely with him and how the success of Sun Mark was a result of a combination of customers, suppliers and other service providers coming together to help each other to progress. He thanked his team from Sun Mark for all of their efforts. He reminded his guests that with the right values anyone can succeed and told his own story and how it can inspire anyone to do the best they can.

Mr Paresh Rughani, the international motivational speaker, addressed the guests and shared his views on Lord Ranger’s inspirational leadership and how he has always emphasized the role of his family in his achievements; so much so that Paresh was thinking of writing a book about him.

Dr Aman Puri spoke about how has always worked closely with Lord Ranger; both when he was in the UK and even now in the UAE. He gave thanks to the Indian diaspora who are lifelong ambassadors for India. He gave thanks to Lord Ranger for all that he does for the Indian community wherever he goes in the world and is a shining role model for all Indians.

Sun Mark then recognised some of its regional partners and distributors in the region who had made a significant contribution to the growth and development of business in the region. They were Chief Joseph Ukeji, chairman of J.I. Ejison International; Mr Atif Majeed, of Super Asia Foods, Canada; Mr Mukesh Rajwani of Jaidev Stores, Sierra Leone and Mr Ashish Agarwal of Spicy World of USA.

The Vote of Thanks was given by Mr Mohnish Singh of Sun Mark who thanked Lord Rami Ranger CBE and Sun Mark UK and UAE team for making the evening possible and for bringing together such a myriad of people from all over the world.

Sun Mark is the only British company to have the accolade of being awarded the Queen’s Award for Enterprise in International Trade for an unprecedented 5 consecutive years and is currently engaged in sales in over 130 countries and its reputation extends far and wide.

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Pakistan Risks Overstretching Itself in Yemen War

Pakistan’s expanding military role in Saudi Arabia amid the Yemen conflict could strain its defence resources and fragile finances…reports Asian Lite News Desk Pakistan’s military involvement in the war in Yemen may prove unsustainable because of mounting financial pressures and competing security demands, according to a new report. Islamabad’s growing military presence in Saudi Arabia risks stretching its defence resources while exposing the country to greater strategic and economic challenges. An article by Andrew Wilson in One World Outlook describes Pakistan’s involvement as a case of “fiscal and strategic overreach”, arguing that the country lacks the financial flexibility to sustain an expanded military commitment. Pakistan’s external finances depend heavily on an International Monetary Fund (IMF) programme, financial support from Gulf countries and remittances from Pakistani workers in the region. The report argues that deeper military involvement in the conflict could place additional pressure on these sources of financial stability. It also warns that deploying troops and military equipment abroad could weaken Pakistan’s capacity to address security challenges along its eastern border and deal with two domestic insurgencies. The move could also draw Islamabad into a conflict it has sought to approach cautiously. A Reuters report in May, citing Pakistani security and government sources, said Islamabad had deployed around 8,000 troops, a squadron of approximately 16 aircraft, mostly JF-17 fighter jets, two drone squadrons and a Chinese HQ-9 air-defence battery to Saudi Arabia. According to those sources, Riyadh was financing the deployment, with Pakistani personnel operating the equipment. The sources also said a confidential agreement contemplated the possibility of deploying up to 80,000 troops. Islamabad has not confirmed those figures, although it has acknowledged its military presence in Saudi Arabia, including the deployment of fighter jets at King Abdulaziz Air Base from April. The One World Outlook article argues that Saudi financial support can cover allowances and operating expenses but cannot easily replace military equipment needed elsewhere or resolve the political and strategic challenges of participating in the Yemen conflict. Pakistan’s defence budget is another concern. For the 2026-27 financial year, the federal government allocated PKR 3 trillion, or approximately $10.8 billion, to defence services. The allocation represents an 18 per cent increase from the original PKR 2.55 trillion provision and amounts to around 2.1 per cent of projected gross domestic product (GDP). Defence spending accounts for approximately 16 per cent of the federal government’s PKR 18.8 trillion expenditure. Military pensions are budgeted separately at PKR 822 billion, while debt servicing costs stand at approximately PKR 8 trillion, more than two-and-a-half times the defence allocation. The report argues that these competing financial obligations leave little room for additional military expenditure without placing further pressure on public finances. Pakistan’s reliance on IMF assistance also limits its fiscal flexibility. The country must meet the conditions attached to the programme, including a primary budget surplus target of 2 per cent of GDP and continued restraint on development spending. According to the article, these requirements make it difficult for Islamabad to finance an additional military commitment without compromising other budgetary priorities. Pakistan’s economic indicators offer limited reassurance. Economic growth for the 2025-26 financial year is estimated at between 3.6 and 3.7 per cent, while inflation reached approximately 10.3 per cent in September following an energy price shock. Foreign exchange reserves stood at around $21.5 billion at the end of September. Although this marks an improvement from the low levels recorded in 2023, the report notes that the reserves cover only a few months of imports. Financial assistance from Gulf partners remains central to Pakistan’s external stability. The article says Islamabad holds approximately $8 billion in Saudi deposits at its central bank. In July, the State Bank of Pakistan said Riyadh had extended the maturity of $5 billion in deposits to December 2028, easing the country’s immediate external financing requirements. A further $3 billion deposit was also extended in the spring. However, the article argues that these arrangements provide temporary relief rather than long-term financial independence, particularly as regional conflict threatens the stability of the Gulf economies on which Pakistan relies. The report concludes that Pakistan faces a difficult balance between supporting Saudi Arabia militarily and preserving the financial and military resources needed to address its domestic and regional challenges.

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