December 5, 2025
3 mins read

AD Media bags BRIDGE Summit spotlight

Abu Dhabi Media partners with BRIDGE Summit 2025 to deliver global coverage of the world’s largest debut media event, strengthening the UAE’s leadership in content, innovation and creative industries….reports Asian Lite News

Abu Dhabi Media Company has been confirmed as the official media partner of BRIDGE Summit 2025, the world’s largest debut media event, set to take place from 8–10 December in Abu Dhabi. The high-profile partnership underscores the UAE’s accelerating ambitions in the global content economy and positions the national media sector at the heart of one of the most influential gatherings shaping the future of creative industries.

BRIDGE Summit 2025, hosted at the Abu Dhabi National Exhibition Centre (ADNEC), will convene more than 60,000 participants from 132 countries, including over 430 global speakers, 1,200 chief executives, 260 advertising agencies and 150 exhibitors. Across seven integrated tracks — Media, Creator Economy, Music, Gaming, Technology, Marketing and Picture — the Summit promises more than 300 sessions designed to explore and anticipate the world’s rapidly transforming content ecosystem.

As the official media partner, Abu Dhabi Media will deliver comprehensive coverage of the event across its television, radio, digital and print platforms. This will include dedicated programming, in-depth reports, real-time coverage, and exclusive interviews with global leaders, innovators, founders, policymakers and creatives driving change across the international media and digital landscapes.

The partnership reflects a shared commitment by both the Summit’s organisers and Abu Dhabi Media to amplify professional dialogue, elevate content standards, and empower emerging talent in an era of unprecedented disruption across global media.

H.E. Dr Jamal Al Kaabi, Vice-Chairman of BRIDGE, said the selection of Abu Dhabi Media was rooted in its long-standing reputation for credible journalism and its role in shaping informed public understanding. In an environment flooded with digital noise and rapid information cycles, he noted, only established and reputable media institutions possess the depth, structure and editorial authority required to contextualise major global events.

“Credible journalism is not a luxury; it is a strategic necessity,” Dr Al Kaabi said. “Events of this scale require platforms that can offer substance, clarity and context. Abu Dhabi Media has, over decades, shown a commitment to accuracy, professionalism and national representation. Its participation ensures that the conversations taking place at BRIDGE Summit 2025 are elevated into meaningful narratives that reach audiences across the UAE and the world.”

He added that the partnership underscores the UAE’s pivotal position in shaping the future of the global media sector. When a global platform such as BRIDGE aligns with a major national institution like Abu Dhabi Media, he said, the result is a powerful mechanism for transforming international dialogue into real partnerships, investment opportunities, and collaborative growth.

“This partnership shows how the UAE continues to build an integrated ecosystem for content creation — one that brings together advanced infrastructure, trusted media institutions and a strategic vision to place the country at the forefront of the global content industry,” Dr Al Kaabi said.

H.E. Rashed Al Qubaisi, CEO of Abu Dhabi Media, said the collaboration reflects the company’s commitment to championing the UAE’s media ambitions and to showcasing the strategic initiatives that define its leadership in the global content and creative sectors.

“Our partnership with the BRIDGE Summit reinforces our mission to highlight the UAE’s progress and elevate the national media ecosystem,” Al Qubaisi said. “BRIDGE Summit 2025 provides a unique global forum for leaders, creators and decision-makers to address the trends reshaping the future of media. Abu Dhabi Media will play a central role in bringing these conversations to the public through our broadcasting and digital platforms.”

He added that the Summit represents a milestone in strengthening the UAE’s global presence as a destination for media innovation and creative content development — an ambition fully aligned with Abu Dhabi Media’s vision to be a leading creative company representing Emirati identity on the world stage.

Registration for BRIDGE Summit 2025 is now open, with full programme details available through the official Bridge app and the summit website.

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